Updated to reflect practices in the 2012 presidential campaign as well as the local state and congressional campaigns of 2014 political campaign communication continues to be a classroom favorite an insightful thoroughly researched and reader friendly text. Political campaign communication has 28 ratings and 0 reviews now in its seventh edition political campaign communication provides a realistic understa. The eighth edition of political campaign communication principles and practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. Now in its sixth edition political campaign communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign trent and friedenbergs classic text has been updated throughout to reflect recent election campaigns including 2004 and 2006 as well as the early stages of 2008. When the first edition of this book was published in 1983 it was the first book length study of election campaigns that utilized the principles and practices of speech communication to examine elective politics
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